Last April 12, 2018, a Memorandum of Agreement was signed between the Subdivision and Housing Developers Association (SHDA) and ASSA ABLOY Singapore Pte. Ltd. (Phil. Rep. Office). This represents a milestone for both since it is the first major partnership of SHDA with a global leader in the door locking solutions industry.
SHDA is the country's major and leading organization of housing and real estate developers in the Philippines. It envisions to be the leading voice in articulating the advocacy of the housing industry in the Philippines, thus becoming a responsive, esteemed, trustworthy and relevant developers’ organization in the country.
ASSA ABLOY is the world’s leading manufacturer and supplier of locking solutions, dedicated to satisfying end-use needs for security, safety and convenience. It is the largest global supplier of intelligent lock and security solutions. It has also been awarded by Forbes as one of the Top 100 Most Innovative companies for 4 years now. One of its global brands is Yale, the world’s favorite lock which is celebrating its 175 years of legacy this year. Yale continues to spearhead global lock product market with its strong product lineup and product innovations. From mechanical locks to digital door locks, Yale has offered all-round security solutions to millions of households all over the world.
The goal of this partnership is primarily to provide quality security systems to homeowners through the brand Yale, an iconic brand that has kept people safe and secure in convenient ways. For so many years, Yale has been the ultimate benchmark for Safety, Security and Convenience. It’s been protecting and securing millions of homes and businesses not only in the Philippines but all over the world.
Present during the contract signing are: National President of SHDA, Mr. Christopher Narciso, together with SHDA Chairman of the Board - Mr. Willie Uy, SHDA Governor Mr. Renato Tan, Board Adviser Arch. Jose de Guzman, ASSA ABLOY Project Sales Head Romeo Silawan and Marlon Leosala, Luzon Projects Lead – Mass Housing Segment. The signing ceremony was also witnessed by other SHDA and ASSA ABLOY officers, from left Connie Catala, ASSA ABLOY Project Sales Support, Mr. Bansan Chan, SHDA Board Adviser, Ms. Arlene Que, SHDA Corporate Secretary, Mr. Raphael Felix SHDA Governor, Giancarlo Valerio, SHDA Governor-Luzon, Jigrid Gregorio, ASSA ABLOY DDL Specialist and Glessie Murphy, ASSA ABLOY Sales Officer. .